Digital Customer Portal – Your gateway to digital B2B sales
Sales are rapidly evolving. Today, customers expect digital processes, transparent information, and the convenience they know from private online shopping.
A digital customer portal is the crucial step to meet these expectations—without replacing your field service team.
With a digital customer platform, you provide your business clients with a central self-service access to products, prices, documents, and services—available 24/7.
Commerce Partner assists you in launching your own B2B customer portal in just six weeks—including strategy, technology, and implementation.
SSL & GDPR-compliant
100% without obligation
Why a digital customer portal is essential today
A modern B2B company can hardly grow efficiently without digital interfaces. Customers don't want to wait; they want to act—immediately, online, and independently. A digital customer portal makes this possible and offers competitive advantages through improved customer experiences.
Changing Buyer Behavior in B2B
B2B buyers now act like private consumers.
They demand immediate responses, real-time information, and the ability to place orders themselves
– anytime, on any device.
Companies not offering this convenience risk losing customers to competitors who are more digitally advanced.
A B2B self-service portal provides exactly that: transparency, speed, and control.
This enhances customer satisfaction while creating more efficient sales processes.
Digital accessibility is now a must.
According to industry studies, more than half of all B2B companies in Germany plan to introduce a digital customer portal within the next two years.
Starting today gives you an edge:
You not only offer your customers modern services but also enhance your attractiveness as a supplier.
A portal boosts professionalism, builds trust, and simplifies collaboration – a clear advantage in the competitive landscape.
With self-service features, customers can perform many tasks themselves:
access documents, download invoices, place reorders, or check delivery status.
This eases your team's workload and reduces queries.
Companies that have implemented a portal report up to 40% fewer support inquiries and approximately 30% lower process costs. Your customers benefit from a smooth, fast service at the same time – a classic win-win situation.
Wat houdt een digitaal klantenportaal in?
A digital customer portal is the core of modern B2B communication. It connects customers, data, and systems into a central service hub. Instead of scattered information and manual processes, there's a single place where everything comes together—simple, secure, and efficient.
Definition & Distinction from Webshop
A digital customer portal is more than just an online shop.
It is aimed at existing business partners, not new customers.
Through a secure login system, your customers can access personalized prices, terms, order history, invoices, and service features.
In contrast to an online store, a customer portal focuses on customer relationships and efficiency rather than sales.
In short: The online store sells – the customer portal engages.
The digital customer platform as the central interface
A customer portal connects sales, service, and IT systems.
Via interfaces with ERP, CRM, or PIM, all relevant data is centrally made available.
Your customers access up-to-date inventory, prices, delivery times, and documents—all in real-time.
For your company, this means less manual work, no duplicate data management, and seamless processes.
24/7 Self-Service
A digital customer portal is available to your customers 24/7.
You can place orders, download documents, or submit support tickets—regardless of office hours or time zones.
This leads to higher customer satisfaction and simultaneously eases your sales efforts.
The customer decides when and how to interact—you provide the digital infrastructure for it.
Benefits of a Digital Customer Portal for B2B Companies
A customer portal is not just a technical tool, but a strategic instrument. It strengthens relationships, reduces efforts, and creates measurable benefits in sales and service. The following points demonstrate why the investment is worthwhile.
Support for Sales and Customer Service
Your sales team will be freed from routine tasks.
Inquiries about orders, delivery status, or invoices are directly answered via the portal.
This way, the back office can focus on value-added tasks such as advising, cross-selling, and upselling.
A digital customer portal boosts productivity and saves time for all involved.
Transparancy for your clients
Customers can see in real-time which orders are open, which products are available, and when deliveries are scheduled.
You have access to historical data, documents, and personalized price lists.
This transparency builds trust, reduces misunderstandings, and strengthens customer relationships.
Digitizing customer service – Creating comfort
Digitalization means convenience.
Instead of waiting for callbacks, your customers can find everything in one place through the portal: FAQs, returns processing, document archive, and support tickets.
With a digitalized customer service, you save time, avoid mistakes, and provide a level of service that is now rightfully expected.
How your B2B self-service portal works
A successful customer portal is as unique as your company, but its structure follows clear principles. The key features integrate seamlessly to provide your customers with an intuitive, fast, and reliable experience.
1
Customer dashboard with personal overview
After logging in, your customers will see a clear dashboard with all relevant information:
Orders, invoices, delivery status, open tickets, or personalized recommendations.
The design is intuitive, personalized, and can be tailored to your customers' needs.
2
Digital catalog with customized pricing
Uw portal biedt een volledige productcatalogus – inclusief klantspecifieke prijzen en beschikbaarheid.
Customers can search, filter, and order products directly.
With the ERP integration, price and stock data are automatically updated, ensuring that the correct information is always displayed.
3
Real-time order management
Every order is automatically integrated into your ERP system.
Customers track their order status in real-time, from receiving the order to delivery.
Approval processes, such as those by purchasing managers, can also be represented.
This saves time, prevents errors, and speeds up processing.
4
Service Functions & Support Integration
Customers can log support requests, returns, or spare parts orders directly in the portal.
With an integrated ticketing function, you can keep track of the processing status at all times.
Chatbots or knowledge bases also assist in automatically answering common questions.
In 4 stappen naar het digitale klantenportaal
- De Commerce Partner Blueprint
A successful project doesn't happen by chance—it follows a clear structure. Our proven 4-step plan guides you step-by-step to a functioning portal with measurable added value.
1
Discovery & Strategy
In workshops, we analyze your processes, pain points, and objectives together.
We define the ideal digital sales process and create a roadmap—with clear goals, KPIs, and responsibilities.
2
Technical Design
We design the architecture of your portal, select the appropriate technology (Shopware, Shopify, or a custom solution) and plan the integration into your system landscape.
We focus on scalability, security, and user-friendliness.
3
Implementation & Integration
Our developers implement the portal step by step and integrate it with your existing systems.
All data – products, prices, customer information – are synchronized.
This creates a seamless digital process without data disruptions.
4
Launch & Optimization
After a successful go-live, we continue to support you.
We monitor usage, performance, and acceptance, conduct training, and continuously optimize the portal.
The goal is a system that evolves, grows, and measurably generates revenue.
First online sales after a maximum of 6 weeks.
Let's get started—together.
Economic Benefit & ROI
A digital customer portal is not a cost center, but an investment with clear returns. In a short time, it simplifies processes, increases revenue, and significantly reduces support costs.
Demonstrable savings
Quickly pays for itself
faster order processing
lower support costs
recurring online orders
Increase your revenue through upselling
Recommendations
Additional items or customized offers can be automatically displayed in the portal.
Het klantenportaal betaalt zichzelf doorgaans binnen 12 maanden terug, enkel door bespaarde tijd en lagere ondersteuningskosten.
We rekenen dit samen met u door – zwart op wit, in een duidelijk business case.
The technical foundation determines the long-term success of your portal. Only well-designed interfaces, security, and user-friendliness create a system that operates reliably and remains scalable.
01
ERP, CRM, PIM - seamlessly connected
Technical integration is crucial. A successful customer portal works directly with your ERP (like SAP, Microsoft Dynamics) and CRM. This way, customers see current prices, stock levels, and order status in real-time – and your team benefits from clean data flows.
02
Security & Scalability
Data security is a must. We implement GDPR-compliant systems with role and rights management, SSL encryption, and regular security updates.
Your portal grows with your business – whether you have 100 or 10,000 users.
03
User-friendliness & Performance
A portal is only used if it is simple.
That's why we prioritize intuitive operation, quick loading times, and a responsive design.
Customers immediately find what they are looking for – no training, no hassle.
Why Commerce Partner is the Right Partner
A strong portal requires an experienced partner. Commerce Partner combines technical expertise, strategic advice, and extensive B2B experience into a comprehensive solution that works.
Industry Focus B2B
We understand the challenges faced by manufacturers, wholesalers, and technical brands.
For over 25 years, we have been guiding companies in establishing digital sales and service processes with measurable success.
Strategy + Implementation = Success
We provide everything in one go:
Analysis, Strategy, Technology, Implementation, and Support
We create solutions that work and generate revenue, not concepts that end up in a drawer.
Commerce Partner is technology-neutral.
We only recommend systems that fit your business—whether it’s Shopware, Shopify, or a custom solution.
Our goal is long-term success, not short-term license fees.
Our customers are manufacturers, wholesalers, and B2B brands,
who want to build genuine digital sales channels—with clear returns.
Schedule a non-binding strategy discussion now
Discover in 45 minutes how we can optimize your digital sales.
"We always thought e-commerce would be too complex for us. Today, 60% of our orders are processed through the portal."
- Head of Sales, mechanical engineering company with €80 million in revenue
"The hotline is less busy, customers are more satisfied, and we finally have transparency in our processes."
- CFO, Industrial Supplies Manufacturer
2,500+
Over 2,500 succesvolle
e-commerceprojecten sinds 1999
94%
94% of our customers achieve their
growth goals in the first year
