B2B commerce knowledge for manufacturers and wholesalers

€18,000 a month on Google Ads, but the phone still isn’t ringing? Five systematic mistakes that really cost B2B manufacturers money in paid search.

SEO is not dead in 2026 — just different. Five levers that help manufacturers and wholesalers win organic traffic despite ChatGPT and similar tools.

SEO remains essential, but it is no longer enough on its own: How B2B manufacturers get cited in ChatGPT, Claude and Perplexity.

Fines of up to €35 million, high-risk classification, chatbot labelling: what B2B manufacturers must check by August 2026, explained pragmatically.

Negotiated prices, volume tiers, framework agreements: how Shopware 6.7.8 natively solves the toughest B2B pricing challenge - with three ROI examples.

Amazon Business has reached €6 billion in the DACH region. Where mid-sized companies use the marketplace wisely — and where they should instead strengthen their direct channel.

Manual price maintenance costs 3–5% of margin. Five levers manufacturers and wholesalers can use to build scalable B2B pricing processes.

Mainstream maintenance for SAP Commerce ends on 31 July 2026. A practical comparison of three migration paths for mid-sized manufacturers.

Forrester shows: 44% of B2B buyers switch suppliers because of digital gaps. Six expectations mid-sized companies should meet in 2026.

Over 40% of all B2B shop sessions are on mobile — but responsive is not the same as mobile-first. Three features. Three pitfalls. One roadmap.

Unclear delivery times? Four proven ways mid-sized B2B shops can give customers planning certainty and build trust.

Why 30% of mid-sized B2B companies are putting their digital future at risk — and four concrete levers managing directors can use to act now.