B2B E-commerce Consulting for Medium-sized Businesses – Strategy to Operations
We develop your strategy, implement digital sales, and, if you wish, take over ongoing operations. With a clear roadmap, fixed responsibilities, and initial results within a few weeks.
Companies that trust us:
Does that work for you?
You're in the right place if …
Commerce Partner does not work with everyone. We are strongest where our experience truly matters.
1
You are a manufacturer or wholesaler and want to sell digitally, but you do not yet have a clear roadmap.
2
Your teams are at capacity, and internally no one is fully responsible for e-commerce.
3
You need to connect your shop, ERP, PIM, CRM and marketplaces in a sensible way, without having to coordinate five service providers.
4
You want to see results, not concepts, and avoid making a six-figure mistake.
Then we’re a good fit.
Why now?
Four reasons why B2B companies should no longer wait in 2026.
Strategic clarity, clean data, and measurable goals. We develop digital sales channels that run reliably and grow predictably.
Sales costs
We operate like your internal department and take genuine responsibility. MVP goes live quickly, followed by steady operations and improvements, all with clear KPIs.
Competition
Senior team with extensive experience in the SME sector. Comprehensive expertise in ERP and PIM, covering everything from shops and portals to marketing and marketplaces.
Decision backlog
Senior team with extensive experience in the SME sector. Comprehensive expertise in ERP and PIM, covering everything from shops and portals to marketing and marketplaces.
Our solutions
The right starting point, depending on the situation.
Three coordinated services. You choose the starting point that fits your current situation.
If you need guidance
B2B E-Commerce Strategy Development
In 4–6 weeks, you have a finished roadmap with a clear target state, priorities, budget, and plan. You gain clarity and avoid costly wrong decisions.
If you want to go live quickly
External E-commerce Department (CP-One)
We handle the shop, technology, marketing, and operations. MVP launch in no more than 6 weeks, followed by planned development every quarter.
If you are already active
E-Commerce Advisory Board for B2B Companies
Management-level sparring for the executive team and leadership team. Clear priorities, risks, and growth in digital sales.
What sets us apart
No traditional consulting. No separate agency.
Commerce Partner is the external e-commerce department for B2B companies that want results, not just concepts.
Other suppliers
Strategy is delivered, but not execution.
Build technology, but without sales logic
Deliver partial services that must be coordinated internally
Creating dependencies instead of sharing knowledge
Trade Partner
Our Approach
Strategy, implementation, and operations in one place
A single point of contact, clear commitments, measurable results
Fixed milestones, fixed price for the MVP phase
Knowledge transfer instead of lock-in
B2B E-Commerce,
that delivers results – predictable, integrated, measurable.
We help manufacturers and wholesalers establish a professional digital sales presence: from strategy and system architecture to implementation. We offer clear timelines, transparent management, and a team that takes responsibility.
Initial Orders in 6 Weeks –
MVP Setup with Clear Roadmap and Development.
Marketplaces & interfaces integrated - manageable instead of a makeshift solution.
26 years of
e-commerce experience – a well-coordinated core team.
More than 2,500 projects since 1999 – with us, you get proven methods, not experiments.
About Us
Over 26 years in e-commerce.
We work like your internal department and deliver like a specialized e-commerce team. Strategy doesn't end with slides for us. We build, operate, and continuously improve. You maintain control over KPIs and budget.
Good e-commerce work is measurable. That's why we plan using KPIs and deliver in releases.
Holger Lentz
Managing Partner
We operate like your internal department and take responsibility from planning to results. One contact, clear commitments, measurable impact.
Definitive milestones and deadlines
Fixed price for the MVP phase, followed by a retainer with objectives
Knowledge transfer instead of lock-in
ERP, PIM, store, and marketplaces integrate seamlessly. Attributes, prices, and inventory are structured and reliably accessible.
Stable data flow without isolated solutions
Attribute logic and data quality under review
Marketplace integrations including feed management
In practice
This is what it looks like at one of our customers.
A concise example from one of our projects. The situation, the solution, and the result at a glance.
Blank Book Distribution Ltd.
Subsidiary of Bonnier Media Germany
Industry
B2B specialist trade
Technology
Shopware
Period
MVP in 6 weeks
Current situation
Strong field sales team, but no digital ordering channel
Sales reps drove across Germany every day to present monthly offers manually. Offers were slow. Customer reach was limited.
B2B online shop with custom terms and newsletter
Customers can order 24/7, with their agreed prices stored in the system. Weekly newsletter offers take customers straight to the ordering process.
Result
Total revenue significantly increased in the first fiscal year
Bookstores adopted the shop very quickly. Order frequency increased significantly, the field sales team is relieved, and processes are scalable.
Wandel Packaging Group
Familiengeführte Verpackungsgruppe seit 1947
Branche
Verpackung / Wellpappe
Technologie
Shopware, Kundenportal
Fokus
Bestandskunden und Sonderanfragen
Ausgangslage
Standardgeschäft digital, Projektgeschäft manuell
Im Standard- und Lagergeschäft war das Haus bereits digital aufgestellt. Individuelle Verpackungen mit eigenen Maßen, Wellenart und Bedruckung liefen weiter über Anfrage und Innendienst, jede Anfrage ein eigenes Projekt.
Lösung
Kundenportal, das den Anfrageweg verkürzt
Ein Portal für Bestandskunden, das den Anfrage- und Angebotsschritt für Sonderverpackungen beschleunigt, ohne das funktionierende Standardgeschäft anzufassen.
Ergebnis
Schnellere Angebote, entlasteter Innendienst
Wiederkehrende Sonderanfragen laufen strukturierter, der Innendienst gewinnt Zeit für die komplexen Fälle, und Bestandskunden erhalten schneller ein Angebot.
"The team worked so well that at times I didn’t even know whether they were in-house or external."
Customer testimonial from a similar project
Ein Auszug unserer Kernkompetenzen
Konkrete Lösungen für Ihren digitalen Vertrieb
Von Sichtbarkeit über die Plattform bis zur Produktdatenpflege. Das ist eine Auswahl, mit der wir Hersteller und Großhändler unterstützen.
Mehr Sichtbarkeit
B2B SEO
Gefunden werden bei den Suchanfragen, die Umsatz bringen. Nachhaltig statt gekaufter Reichweite.
Self-Service für Kunden
Digitales Kundenportal
Bestellungen, Belege und Lieferstatus rund um die Uhr. Weniger Rückfragen, mehr Wiederbestellungen.
Ihr Shop, sauber umgesetzt
Shopware Agentur
Entwicklung, Migration und Betreuung. Zertifizierter Partner mit E-Commerce-Erfahrung seit 1999.
Saubere Produktdaten
Akeneo PIM
Produktdaten zentral pflegen und in Shop, ERP und Kanäle ausspielen. Konsistent und skalierbar.
Our Blog
Insights. Strategies. Impact.
Here we write for decision-makers who want to see results. We explain how to plan, build, and manage digital sales channels, and which KPIs really matter. Case studies, checklists, and templates help you make good decisions faster.
A conversation that commits you to nothing.
30 minutes to assess your situation and show which steps make sense for your business. No slides, no sales pitch.
