Akeneo PIM for B2B companies
Akeneo PIM: Introduction, implementation and consulting for B2B companies
As an Akeneo agency, we support manufacturers and wholesalers with the rollout, implementation, and integration of Akeneo PIM—for clean product data, clear workflows, and reliable publishing to Shopware, ERP, and other systems.
- Build a data model and catalog structure that stay stable as you grow
- Set up roles, approvals, and data quality so they work in day-to-day operations
- Integrate Akeneo smoothly with Shopware, ERP, DAM and other systems
- Establish standards and training so your team can work safely and independently
Commerce Partner as Akeneo Agency
Why Choose Commerce Partner as Your Akeneo Agency
For mid-sized manufacturers and wholesalers who want to implement Akeneo PIM and connect it reliably to Shopware or their ERP, implementation alone is not enough.
Akeneo only delivers its full value when the data model, processes, and integrations work together properly. That is our focus. As an Akeneo agency, we help companies implement Akeneo PIM in a way that makes product data manageable in day-to-day work, helps teams work efficiently, and ensures information flows reliably into Shopware, ERP, and other systems.
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Akeneo PIM with a clear B2B focus
Structure data models, variants, and features so they fit technical products, complex assortments, and established processes.
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Integrations with Shopware, ERP, DAM, and CRM
Design interfaces and data flows to ensure information arrives reliably and doesn't end up in isolated solutions.
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Empower teams instead of creating dependency
Establish standards, training, and clear processes so your team can confidently use and develop Akeneo.
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Experience with introduction and implementation
Akeneo projects with a clear structure, a clean setup, and a realistic perspective on data quality, effort, and priorities.
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Data quality, roles, and approvals
Set up mandatory fields, workflows, and responsibilities to ensure product data remains complete, traceable, and usable.
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Dedicated contact and straightforward project management
Transparent communication, clear responsibilities, and a setup that is technically sound and organizationally sustainable
Are you looking for an Akeneo agency that doesn't just implement the system but also considers data structure, processes, and integrations holistically? Then Commerce Partner is the right choice for you. We support Akeneo projects from conception through implementation to stable day-to-day use—focused on data quality, integration security, and practical processes for your team.
In an initial, non-binding consultation, we determine which setup is sensible for your requirements, identify typical risks, and discuss how Akeneo PIM can be seamlessly implemented into your system landscape.
Non-binding. You will receive a clear assessment of what can be achieved quickly and where effort is required.
Akeneo PIM in B2B
Why Akeneo PIM Often Solves Bottlenecks in B2B
When it comes to Akeneo in the B2B mid-market, many companies look the same:
Product data is spread across Excel, ERP, supplier lists, and individual teams. That creates friction everywhere: in sales, marketing, product maintenance, and later for the customer. Typical symptoms are missing attributes, inconsistent naming, variant chaos, and content that is never complete in the shop, portal, or catalog.
Akeneo PIM centralizes this work, makes data quality measurable, and adds structure to maintenance, approvals, and distribution. In this way, scattered product information becomes a system that truly reduces daily workload.
How this changes daily operations
- Product setup and maintenance are significantly faster
- Changes are updated once and distributed across all relevant channels.
- Fewer inquiries arise because product data is more consistent and complete
- New product ranges and suppliers can be integrated in a controlled and structured manner.
Detailed Implementation of Akeneo PIM
We implement Akeneo PIM to serve as the central source for your product information, including variant logic, mandatory fields, media, approvals, and channel-specific content. This way, your shop, portal, catalogs, and marketplaces are powered by a clean, structured system instead of Excel sheets or standalone solutions.
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Data model and catalog structure
We will work together to determine which product data truly needs maintenance, such as how variants, attributes, and families are structured, and how your catalog logic is represented in Akeneo PIM. The goal is to create a structure that remains stable and manageable even as your range grows.
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Integration and Output
Akeneo is designed to work seamlessly with other systems. We connect Akeneo PIM via API or integration with Shopware, ERP, DAM, and other target systems to ensure product data automatically reaches where it's needed.
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Workflows for Product Maintenance and Enrichment
We develop workflows for product management, translations, standards, mandatory fields, and approvals. This turns scattered data maintenance into a clear process, easing the workload for teams and gradually completing product information.
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Governance, roles and approvals
Akeneo PIM supports roles, validation, completeness, and traceability. We establish processes to ensure accountability is clearly defined, approvals are well-organized, and data quality is consistently reliable.
Typical target systems: Shopware, ERP, DAM, marketplaces, portals, and print outputs.
Akeneo Integration into Your IT Landscape
Akeneo PIM fully realizes its benefits only when product data doesn't stay confined within the system but flows seamlessly into all target systems. As an Akeneo agency, we configure mappings, export logic, and interfaces to ensure data is delivered stably, transparently, and across all channels—even with numerous variations, languages, and complex product ranges.
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Shopware: Categories, Products, Variants, and Media
We connect Akeneo PIM with Shopware to ensure categories, product data, variants, and media are reliably sourced from a central location. This reduces maintenance efforts and ensures consistent information on the frontend.
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ERP: Prices, master data, availability, and units
Product information only reveals its true value when integrated with ERP systems. We ensure that prices, master data, availability, and units are accurately aligned, providing stable data flow in everyday operations.
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DAM: Images, data sheets, certificates, and technical PDFs
Media and technical documents must be available wherever they are needed. We integrate DAM systems and data sources so that images, datasheets, and certificates are reliably linked to the correct products.
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Marketplaces and feeds: structured exports per channel
Each channel has different requirements for content, attributes, and formats. We set up exports so that product data is delivered to each target system in a structured, rule-based, and understandable manner.
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Punchout scenarios for integrated procurement systems
When procurement systems or purchasing platforms are integrated, product data must be structured and compliant. We assist with punchout scenarios to ensure information reaches the places where your customers shop.
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Customer portals with consistent product information
Existing customers expect complete, reliable, and understandable product information. We ensure that customer portals are filled with the same accurate data as shops, sales, and other digital channels.
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Print catalogs and data sheets from a single source
If print outputs are still part of your distribution, we ensure that catalogs and data sheets are consistently populated from Akeneo PIM. This reduces manual effort and maintains consistent content across all editions.
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Reporting and monitoring for stable data flows
Interfaces should not fail unnoticed. That's why we set up reporting and monitoring to ensure exports, feeds, and data flows are traceable and issues are quickly identified.
Industries
Where Akeneo PIM has the biggest impact in mid-sized B2B companies
Complex product data, many stakeholders, multiple systems: in mid-sized B2B companies, this is not the exception, but the everyday reality. Akeneo PIM creates a central data foundation that helps manufacturers and wholesalers structure and maintain their product information, and deliver it reliably to their shop, ERP system, and other channels.
Manufacturers with complex product data
Many variants, technical details, product-specific datasheets — and all of that for thousands of items: for manufacturers with a broad product range, product data management quickly becomes a burden. Akeneo PIM creates a structured data foundation that centrally handles variant management, attribute maintenance, and translations. New products reach the B2B webshop faster, changes are maintained once and automatically applied everywhere — whether in Shopware, in the ERP, or on marketplaces.
Wholesalers with many data sources
Wholesalers receive product data from many directions: supplier lists, manufacturer catalogues, ERP master data and their own additions, each in a different format and quality. Akeneo PIM brings these sources together in one shared data model. Import rules, mandatory fields and completeness checks make sure new items do not reach the shop unchecked. This lets you onboard new suppliers and ranges faster, without your team reworking every file by hand.
Technical product ranges for mid-sized businesses
Technical product ranges depend on attributes: dimensions, materials, standards, approvals, accessories and spare parts. If a value is missing or maintained inconsistently, customers cannot compare products and call your sales team instead. Akeneo PIM maps these attributes in a structured way, with fixed units, attribute groups and product families. The result is comparable product pages, clean filters in the shop and datasheets that match the item.
Video
Who is Akeneo PIM suitable for?
Please watch our YouTube video, where Nadine Rack explains the benefits of the system and who it is suitable for.
Go directly to YouTubeTypical use cases for Akeneo PIM in B2B
In B2B, data quality often determines how quickly sales, purchasing, and customers can operate. When features are missing, variants are unclear, or media is incorrect, questions arise, wrong orders are placed, and unnecessary extra work is created for the team.
With Akeneo PIM, you structure product data so that information becomes complete, comparable, and usable across all channels. This way, purchasing, sales, and customers find the right data faster – and the shop, portal, and other channels are reliably supplied from a single central source.
Master technical specifications and variants clearly
Structure attributes, units, standards, variants, and comparability so that procurement, sales, and customers can instantly find the right information.
Multilingualism and international catalogs
Maintain languages, country-specific requirements, and channel-dependent content efficiently, eliminating the need for teams to duplicate efforts or manually update content across multiple systems.
Accurately transfer supplier data
Suppliers often provide incomplete or inconsistent data. We assist with onboarding, rules, and processes to improve quality and prevent chaos.
Reliably update the Shopware and customer portal
Categories, product pages, variations, and media are effectively managed through Akeneo PIM, reducing maintenance efforts and ensuring consistent product data in both the frontend and the customer portal.
Akeneo after the go-live
Operate and further develop Akeneo PIM stably after go-live
The go-live is just the beginning. To ensure Akeneo PIM truly alleviates daily operations, clear standards, regular quality checks, and seamless development are essential. We assist companies in maintaining stable workflows, exports, and data quality—even as product ranges expand, new channels are introduced, or team processes change.
In 30 minutes, we'll determine how to keep Akeneo PIM running smoothly and reliably in your company.
Book an Akeneo strategy callOperation and development for Akeneo PIM
- Keep an eye on regular quality checks, completeness, and validation rules.
- Monitoring for exports and data flows to ensure feeds and channels run reliably.
- Develop roles, permissions, and workflows further as processes change.
- Assistance with new channels and integrations, such as Shopware, ERP, DAM, or marketplaces.
Introduction to Akeneo PIM
Here's how we implement Akeneo PIM in the company
Clear scope, clean data, stable integrations.
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Analysis and Vision
We clarify systems, data sources, data quality, and target channels. This determines which product data will be centrally managed in Akeneo PIM, which processes need to be implemented, and where typical risks are.
Common questions:
What data is truly essential for sales, customers, and target channels? How do we handle variants, units, and standards? Which teams need to maintain, verify, or approve?
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Setup and Data Model
We set up structure, attributes, families, rules, and workflows in Akeneo PIM. This includes roles, permissions, and quality checks to ensure smooth product management in daily operations, preventing data from falling into disarray.
Goal:
A stable Akeneo PIM setup that your team can use immediately and maintain reliably.
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Integration and Go-live
We implement exports and interfaces, test data flows, and manage the go-live in a controlled manner. We seamlessly integrate Akeneo PIM into your system landscape, for example with Shopware, ERP, DAM, or other target systems.
Optional:
Monitoring, continuous improvement, and support for your team to ensure Akeneo PIM remains stable and usable after the go-live.
In 30 minutes, we'll determine how to effectively implement Akeneo PIM for your company.
How your Shopware store works with Akeneo
Akeneo Shopware Connector: How data flows into your shop
Anyone who maintains product data manually in the Shopware backend loses time with every change. With the Akeneo Shopware Connector, categories, products, variants, attributes, and media flow automatically from Akeneo PIM into Shopware — set up once, stable over time.
What we implement concretely in the Akeneo-Shopware integration:
Mapping between Akeneo families and Shopware product types
Rule-based export profiles for each channel or sales area
Synchronizing prices and availability from the ERP
Media, datasheets and certificates directly on the product
The integration is set up so that data flows are monitored and your team can maintain it independently.
This is how we prevent PIM chaos and make product data ready for distribution.
Many PIM projects fail not because of the tool, but due to a lack of standards, unclear responsibilities, and inconsistent data management. We ensure that product data in Akeneo PIM is not just collected, but also complete, verifiable, and distributable—with clear accountabilities and measurable data quality.
Data cleansing before migration to ensure Akeneo PIM starts smoothly.
Mandatory fields per channel ensure the shop, portal, and other outputs remain complete.
Completeness and validation rules to identify errors early
Roles and permissions ensure teams clearly know who maintains, reviews, and approves data.
Frequently Asked Questions about Akeneo
+49 221 772 66 00Which companies is Akeneo PIM particularly suited for?
Akeneo PIM is particularly suitable for manufacturers, wholesalers, and B2B companies that need to manage numerous items, variants, technical features, and media. Especially when product data comes from multiple sources and needs to be distributed to Shopware, customer portals, marketplaces, print, or other channels, Akeneo organizes everything efficiently and eases the workload for teams in their day-to-day operations.
What does an Akeneo agency do?
An Akeneo agency assists companies with the introduction, implementation, data modeling, integrations, and ongoing development of Akeneo PIM. This includes structuring product data, defining roles and workflows, connecting to Shopware, ERP, or DAM, as well as ensuring data quality and stable exports.
Can Akeneo PIM handle workflows and approvals?
Yes. Akeneo PIM supports roles, validation, completeness, and transparent approval processes. We set it up in a way that makes responsibilities clear, allowing product data not only to be collected but also to be managed, reviewed, and approved with control.
How is Akeneo PIM integrated into our Shopware store?
Akeneo PIM is connected to Shopware through APIs, connectors, or custom integrations. The key is not only the technical linking but also a precise mapping of categories, product data, variants, media, and channel-specific content. This ensures that the data arrives in the shop both reliably and completely.
How does Akeneo PIM assist with data quality and completeness?
Akeneo PIM helps make data quality measurable. With mandatory fields, validation rules, completeness indicators, and clear role models, it becomes visible which information is missing and where improvements are needed. This ensures product data that is not only available, but also complete, verifiable, and distributable.
Can you transfer data from Excel, ERP, or old PIM systems to Akeneo?
Yes. We consolidate and clean data from Excel, ERP systems, supplier sources, or existing PIM solutions, preparing it so Akeneo PIM can start smoothly. This involves more than just importing data; we address structure, duplicates, variant logic, required fields, and ensure it is practical for everyday use.
How long does an Akeneo PIM implementation take?
This primarily depends on data quality, system landscape, number of target channels, and the desired process scope. In an initial meeting, we will determine the scope, which data sources need to be connected, and which steps should be tackled first. After that, we can realistically plan the implementation in stages.
Which systems can Akeneo PIM connect to?
Akeneo PIM can be integrated with Shopware, ERP systems, DAM solutions, customer portals, marketplaces, feed systems, and print outputs. It's crucial to clearly define data flows, establish stable exports, and assign responsibilities. We, as an Akeneo agency, support you in achieving this.
Is support provided for versions, updates, and ongoing operations?
Yes. Even after the go-live, we support with operations, further development, monitoring, and update planning. This ensures that Akeneo PIM remains stable, data quality is maintained, and new requirements such as additional channels, workflows, or integrations can be smoothly added.
Let's talk:
Fill out the form and we will discuss how we can support your company with a suitable solution. We will get back to you soon with a specific next step.
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Talk to us now about your Akeneo project, without obligation
Schedule a meeting, and we will discuss the next sensible steps for your Akeneo PIM project together.