B2B commerce knowledge for manufacturers and wholesalers
Practical insights and strategies on digital B2B sales, customer portals, and sustainable growth for mid-sized companies.
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AI Labeling in Your B2B Shop: 5 Checkpoints Before December 2, 2026
A chatbot in your shop, AI images in your catalog, AI features hidden in extensions: what the EU AI Act has required since August and what to settle by December.
Google Ads 2026: 5 Settings Quietly Driving Up B2B Budgets
Ad schedules and target CPA have cost more since June and August 2026, with nobody touching the account. Five settings you should review now.
Order Changes in the B2B Customer Portal: 5 Rules Against Inside Sales Queries
Let customers handle changes and cancellations themselves without new chaos: five rules for self-service in the B2B customer portal.
International B2B Shop: 5 Steps into New Export Markets
From a German online shop to an international sales channel: target market, language, pricing, payments and visibility in five steps.
Response Time in B2B Sales: 5 Levers Against Customer Loss
If you do not answer on the same day, you risk the order. Five levers that noticeably shorten response times in B2B sales.
B2B Shop Relaunch: 5 Signs Your Shop Is Costing You Orders
An outdated B2B shop loses orders silently: five signs that tell you a relaunch will pay off more than further patchwork.
AI Demand Forecasting: 5 Steps to Fewer Stockouts in B2B
Stockouts and overstock at the same time? How AI-based demand forecasting reaches your purchasing team in five steps.
Freight Costs in the B2B Shop: 5 Rules Against Margin Loss
Pallets, bulky goods, partial deliveries: why flat shipping rates fail in B2B and which five rules protect your margin.
Product Page SEO in the B2B Shop: 5 Levers for More Visibility
Search intent, product copy, technical basics, internal links and variants: five levers to get your B2B shop found on Google.
B2B Price Increase in the Shop: 5 Steps to a Clean Price Round
September is price round season. Five steps to make a B2B price increase take effect cleanly in the shop, technically and in communication.
EU Warranty Label from 27 September 2026: 4 Steps for Your Shop
From 27 September 2026 the EU warranty label becomes mandatory. Four steps for manufacturers and wholesalers to implement it in time.
AI Projects in B2B: 5 Cost Traps for Mid-Sized Companies
One in three AI projects costs more than planned. Five cost traps manufacturers and wholesalers in B2B commerce should avoid.
Getting New Customers into Your B2B Portal: 5 Steps to the First Order
The portal is live, but orders still come in by phone. Five steps that take business customers from first login to their first own order.
B2B Landing Pages: 5 Elements for More Inquiries
Five elements that turn B2B landing page visitors into qualified inquiries, plus the metrics that actually matter.
86% of B2B Buying Processes Start Digitally: 5 Consequences
86% of B2B buying processes start digitally, yet many sales teams remain analogue. Five consequences for manufacturers and wholesalers.
Employee Accounts in the B2B Shop: 5 Rules for Roles, Budgets and Approvals
Set up roles, budgets and approvals in your B2B shop the right way: 5 practical rules for manufacturers and wholesalers.
ERP Integration for B2B Stores: 5 Steps Against Wrong Stock Levels
Seven in ten stores do not sync automatically with their ERP. Five steps to reliable stock levels and prices in the B2B store.
AI Agents in B2B Purchasing: 5 Questions for Manufacturers
AI agents will soon order on behalf of your customers. Five questions manufacturers should clarify for their B2B shop now.
53% Manual Work in Purchasing: 5 Routines Your Customer Portal Takes Over
53.6% of buyers spend a quarter of their time on manual work. Five routines a B2B customer portal takes off your customers.
B2B Marketing for Manufacturers: 5 Ways to Get Visible
No in-house marketing team? 5 ways manufacturers and wholesalers build predictable visibility in 2026, from channel focus to outsourcing.
Hybrid Buying in B2B: Uniting Online Shop & Field Sales
Hybrid buying is the standard in B2B. 5 steps to make your online shop and field sales work together instead of competing.
B2B Ecommerce Platform Selection: 5 Questions That Matter More Than Any Feature List
Why feature comparisons mislead when choosing a B2B ecommerce platform, and the five questions that really decide project success.
Shopware 6.7.13: 6 New Features in Quote Management
Shopware 6.7.13 extends Quote Management: 6 new features make price negotiations in the B2B store faster and more transparent.
AI chatbots in B2B customer service: 5 tasks they handle reliably in 2026
In 2026 AI chatbots handle five service tasks reliably – from order status enquiries through to the handover to inside sales.
Certificates, Datasheets, CAD Files: 5 Documents That Belong in Your B2B Customer Portal
Certificates, datasheets, CAD files: these 5 documents belong in your B2B customer portal and cut internal sales inquiries by up to 80%.
B2B webinars: 5 steps to a predictable lead channel in 2026
Webinars are among the most reliable B2B lead channels in 2026. Five steps for manufacturers and wholesalers to build them up predictably.
Punchout in B2B: 4 Steps to E-Procurement Integration
Punchout connects your B2B shop directly to your customers' procurement systems. Four steps from requirements to rollout.
Framework Agreements in Your B2B Shop: 4 Steps from Excel List to Digital Call-Off
Contract prices and call-off orders still in Excel? Learn how to manage framework agreements digitally in your B2B shop – in 4 clear steps.
Measuring AI Visibility: 5 Steps for B2B Shops
Since June 2026, Search Console shows AI Overviews separately. Learn how B2B shops measure their AI visibility and offset click-through losses.
Shopware Payments for B2B: Is the native solution worth it?
Shopware Payments is here: what the native payment solution means for B2B shops, and when it pays off for manufacturers and wholesalers.
Trade Show Lead Follow-Up: 5 Steps to Winning Orders
How to follow up trade show leads systematically and turn them into orders. A proven strategy for B2B manufacturers and wholesalers.
B2B Payment Methods in the Customer Portal: 5 Options for 2026
Which B2B payment methods buyers expect in 2026: invoice, BNPL, direct debit & more. Practical tips for your B2B customer portal.
Rule Builder in Shopware: 5 Rules That Automate B2B Processes
Shopware 6.7.12 lets manufacturers automate B2B processes without coding. 5 practical rules for minimum quantities, shipping and pricing.
Manual Order Entry in B2B: 4 Processes You Should Automate Now
53.6% of buyers spend over 25% of their time on manual order entry. Discover which four B2B processes you should automate now.
94% of buyers use AI: rethinking B2B sales
94% of B2B buyers research with ChatGPT and the like. How manufacturers can adapt their sales strategy – with structured data and self-service.
Only 9% see AI in their revenue: 5 levers to make AI pay off in a B2B shop
Only 9% of merchants see revenue from AI. 5 concrete levers to make AI pay off in e-commerce – from data quality to personalisation.
Returns and complaints in the B2B customer portal: 5 steps to self-service
Handle returns and complaints digitally: 5 concrete steps to an efficient RMA process in the B2B customer portal. Take the load off your internal sales team.
Social proof in B2B: 5 ways to faster buying decisions
References, case studies and reviews speed up B2B buying decisions. Learn five concrete ways to use social proof systematically.
AI product search in a B2B shop: 5 steps to faster ordering with Shopware
Shopware 6.7.12 brings AI product search to B2B shops. Find out how to make large ranges searchable faster and reduce abandoned purchases.
Tiered prices per item: volume discounts with Shopware 6.7.12
Map volume discounts cleanly with Shopware 6.7.12: the Rule Builder condition quantity per line item explained. Practical rules for B2B shops without chaos in inside sales.
AI Discovery Files in Shopware: 5 Steps for B2B Shops
Shopware 6.7.12.1 introduces AI Discovery Files. Learn how manufacturers and wholesalers make their B2B shop discoverable for AI agents.
B2B Marketing Budget 2026: The 5 Channels Mid-Sized Companies Are Investing In
Learn which 5 digital marketing channels mid-sized companies are investing in for 2026 and how to make ROI measurable. Practical strategies.
Real-Time Pricing in the B2B Store: Why 74% of Buyers Will Switch
Real-time pricing decides order success in B2B. Learn how ERP integration makes customer-specific prices instantly available in your store.
Shopware Copilot Goes Agentic: 5 Store Tasks AI Now Handles
Shopware Copilot now handles agentic tasks: discounts, tiered pricing, product copy. Learn which features save time and where the limits are.
B2B Retargeting: 5 Campaigns to Win Back Lost Shop Visitors
Five proven retargeting campaigns to win back lost B2B buyers — with concrete triggers, messaging and metrics for manufacturers and wholesalers.
Part Number Search in B2B Shops: 5 Rules for Hits in Seconds
B2B buyers search by part number. These 5 rules deliver fast hits in your shop and prevent order drop-offs. Read now.
AI in e-commerce: automating 5 backend tasks
67% of B2B merchants already use AI. Find out which 5 backend tasks manufacturers should automate now – for more efficiency and growth.
Tiered Pricing in B2B Shops: 5 Rules for Volume Discounts That Lift Order Value
Design volume discounts right: 5 proven rules for tiered pricing in B2B shops that lift order value and protect your margin.
B2B Brand Trust: 5 Levers for Growth 2026
Learn how mid-sized manufacturers build B2B brand trust to drive sustainable growth. Five practical levers for 2026.
Supplier Search Engines: 5 Platforms for B2B 2026
Winning customers beyond Google: discover 5 supplier search engines like wlw & Europages. Practical tips for manufacturers.
Agentic Commerce B2B: closing 5 data gaps in 2026
AI agents need clean data. Learn which five data gaps mid-sized B2B companies have to close now in order to make agentic commerce work.
CPQ in B2B: Shop Configurator or Separate Tool?
5 criteria for mid-sized firms: when does a shop-integrated configurator pay off, and when a separate CPQ tool? Read the decision guide.
Marketing Attribution in B2B: 5 Steps to Measurable Channels
Marketing attribution reveals which channels drive inquiries. 5 concrete steps for data-driven budget control in B2B. Read now.
B2B product configurator: 5 signs of ROI
When does a product configurator pay off in B2B? Find out which 5 signs point to a worthwhile investment in CPQ systems.
Lead nurturing in B2B: 5 steps against a 79% loss rate
79% of B2B leads go nowhere. Find out how lead nurturing and marketing automation work in mid-sized companies – in 5 concrete steps.
Spare parts ordering in B2B: 4 steps to the exploded view
Interactive exploded views in the B2B shop reduce incorrect orders and take pressure off internal sales. 4 concrete steps to implementing them in Shopware.
Account-Based Marketing in B2B: 5 Steps to Win Accounts
How manufacturers use account-based marketing to target ideal customers and generate predictable inquiries. Practical steps for mid-sized firms.
CPQ in B2B: 49% More Quotes with Configure-Price-Quote
CPQ systems shorten the sales cycle by 28% and enable 49% more quotes. Learn how Configure-Price-Quote automates your B2B sales process.
B2B Content Marketing: 5 Formats That Generate Real Inquiries
B2B manufacturers need inquiries, not clicks. These 5 content formats make expertise visible and generate measurable leads. Read now.
Shopware's B2B Suite Is Being Phased Out: 4 Steps to Move Your Pricing Logic to B2B Components
The Shopware B2B Suite is in maintenance mode. Learn how to migrate your pricing logic safely to B2B Components — in 4 concrete steps.
B2B system integration: 4 hurdles with ERP, PIM & shop
Find out which 4 integration hurdles arise with ERP, PIM and shop in B2B – and how to solve them pragmatically. Book a strategy call now.
B2B shop: 27 % drop out at the product overview – 3 fixes
27 % drop out at the product overview. Find out how to improve your B2B online shop with 3 concrete measures. Read more now.
B2B customer portal adoption: how to get 80% of your customers using self-service
Find out how to increase use of your B2B customer portal through targeted onboarding, visible benefits and habit-building. Read on.
The B2B quoting process: 5 steps from enquiry chaos to automation
From manual enquiry chaos to automated quote creation: 5 concrete steps towards greater sales efficiency in B2B. Book a strategy call now.
B2B trade grows 7% despite the downturn: 3 growth levers for mid-sized companies
B2B e-commerce is growing to 509 billion euros. Find out which 3 growth levers mid-sized manufacturers and wholesalers should be using now.
AI agents in B2B sales: 3 tasks they will take on in 2026
Find out which 3 tasks AI agents will take on in B2B sales in 2026. Practical, realistic, without the hype. Book a strategy call now.
44% switch supplier: 5 gaps in digital B2B purchasing
44% of B2B buyers switch supplier. Learn which five gaps in digital sales cost you customers – and how to close them.
LinkedIn marketing for B2B manufacturers: 5 levers that bring meetings, not likes
LinkedIn marketing for B2B manufacturers: learn which five levers really bring meetings instead of just likes. Practical, measurable, ready to use.
Self-service in the B2B customer portal: 5 functions that lift order values by 23 %
Find out which 5 self-service functions in the B2B customer portal raise order values by 23 %. Proven strategies for manufacturers.
Withdrawal button from 19 June: 3 steps to a legally sound implementation
Mandatory withdrawal button from 19 June 2026: what manufacturers and wholesalers with an online shop need to check now. Practical implementation in 3 steps.
B2B newsletter yields 36:1 ROI: 5 automations that actually sell.
Discover how B2B newsletters achieve a 36:1 ROI with marketing automation. Get 5 specific automations for measurable sales success. Read now.
B2B Email Marketing: 5 Sequences That Reactivate Existing Customers
Re-engage inactive B2B customers with automated email sequences. 5 proven strategies for manufacturers and wholesalers. Learn more now.
B2B SEO 2026: 5 levers that still drive traffic alongside ChatGPT and other tools
Classic B2B SEO will remain relevant in 2026. 5 concrete levers that still drive traffic alongside AI tools. Schedule a strategy call now.
Google Ads for B2B Manufacturers: 5 Mistakes That Burn Through Budget
Find out which 5 Google Ads mistakes are costing B2B manufacturers budget — and how to generate qualified leads instead of wasted spend.
AEO for Manufacturers: Getting Cited in ChatGPT, Claude and Perplexity
Learn how mid-sized manufacturers can gain visibility in ChatGPT, Claude, and Perplexity with AEO. Practical tips for B2B visibility.
EU AI Act from August 2026: 5 obligations for B2B shop operators
Starting 2 August 2026, EU AI Act obligations will apply to B2B shops. What needs to be done now — with practical examples and recommended next steps.
Individual Pricing in Shopware 6.7.8: Scaling negotiated prices
Individual Pricing in Shopware 6.7.8 solves complex B2B pricing logic without custom code. Implement negotiated prices, tiered pricing, and framework agreements at scale.
Amazon Business tops €6 billion: What mid-sized companies should do now — and what to avoid
Amazon Business reaches €6 billion in the DACH region. Practical recommendations for B2B manufacturers: use the marketplace or strengthen your own channel?
Manage B2B pricing at scale: 5 levers for manufacturers and wholesalers
Make B2B pricing more efficient: 5 concrete levers for manufacturers and wholesalers. Practical, measurable, scalable. Learn more now!
SAP Commerce ends on 31 July 2026: 3 migration paths for manufacturers
SAP Commerce End of Life: Three proven migration paths for manufacturers. Shopware, ERP-driven, or headless — with ROI assessment. Start developing your strategy now.
44% switch suppliers: What B2B buyers really expect in 2026
44% of B2B buyers switch suppliers. Learn which digital expectations mid-sized companies must meet in 2026. Find out now.
Mobile-first in the B2B shop: Why 52% of your buyers start on their phones
52% of B2B research starts on mobile. Find out which 3 features are essential and which pitfalls you should avoid. Learn more now!
Supply shortages in the B2B shop: 4 ways to make customer risks clear
Communicate supply shortages in your B2B shop with confidence: 4 proven strategies for supply chain transparency. Strengthen customer loyalty now instead of putting it at risk.
30% without a digital strategy: 4 priorities for B2B managing directors in 2026
30% of B2B companies still have no digital strategy. Four concrete priorities for managing directors in mid-sized companies. Act now.
AI Agents in B2B Sales in 2026: Where They Deliver Real ROI — and Where Mid-Sized Companies Should Avoid Them
Where AI agents deliver real ROI in B2B sales — and where mid-sized companies should stay away in 2026. A practical analysis for decision-makers.
Digitizing B2B sales: Step by step for mid-sized companies
Digitize B2B sales: concrete steps for manufacturers and wholesalers. From digitizing inside sales to ERP integration—explained in a practical, hands-on way.
Reduce the load on your internal sales team: 5 processes manufacturers can automate now
Is your inside sales team overloaded? See which 5 B2B processes you can automate now—for greater efficiency and less manual work.
When does a digital customer portal pay off? A calculation example for wholesalers
Sample calculation for wholesalers: When a digital customer portal pays off. Costs, savings, and ROI explained clearly. Learn more now.
Who is Pickware suitable for?
Pickware offers solutions for Shopware retailers. Discover which companies benefit from Pickware ERP and POS – learn more now!
"Our customers don't buy online." – The most costly mistake in B2B sales
The most common objection to B2B e-commerce stems from a misunderstanding. Why your customers already want to buy online—but not from you.
Shopify for Manufacturers and Wholesalers
Discover how manufacturers and wholesalers are using Shopify for direct sales. Strategies, opportunities, and solutions for a successful D2C entry.
Your ERP can't handle e-commerce – here's how manufacturers and wholesalers bridge the gap
Is your industrial ERP not designed for B2B e-commerce? Learn how manufacturers and wholesalers can build their digital sales channels with Reybex and Shopware, without changing ERP systems or undertaking massive projects.
Why furniture manufacturers need to connect their dealers digitally now
Furniture works online – but who benefits from it? Learn why furniture manufacturers need to connect their retailers digitally now, and how a B2B portal can help achieve this.
B2B online store or marketplace?
76% online shop, 24% marketplace – that's how B2B online trade is distributed in 2024. Which channel suits your company? Learn more now.
Implementing Akeneo PIM in Medium-Sized Businesses: When Is It Truly Worth It?
When is Akeneo PIM really worth it for mid-sized manufacturers? Costs, requirements, and common pitfalls when implementing it.
When is it worth hiring a Shopware agency?
Learn when hiring a Shopware agency makes sense, what to consider when choosing one, and how to make the right decision.
B2B vs D2C in Medium-Sized Businesses: When is an Additional D2C Channel Truly Worthwhile?
Direct sales as a manufacturer: When an additional D2C channel alongside your B2B operations is beneficial – with decision-making aids for SMEs.
Email marketing for D2C: 10 automations that drive revenue
Discover which 10 email automations generate the most revenue for D2C brands – including specific triggers, content, and KPIs for sustainable growth.
B2B lead generation for manufacturers, even without trade shows
Scalable B2B Leads Without Trade Show Budgets: Strategy, Channels, and Concrete Actions for Manufacturers. Start effective lead generation now!
Delivery status in the customer portal: Order tracking in B2B with tracking and partial shipments
This is how manufacturers and wholesalers represent delivery status and order tracking in the B2B customer portal. Includes partial deliveries, tracking, documents, and fewer inquiries.
Reorder and Order History in the B2B Customer Portal: How Your Customers Can Reorder Faster
Here’s how manufacturers and wholesalers implement reordering and order history in a B2B customer portal. Use filters, templates, roles, and documents for quick purchasing.
Quick orders and order lists in the B2B customer portal: Order efficiently, sell more
How manufacturers and wholesalers implement rapid ordering and order lists in the B2B customer portal. Includes item number entry, CSV upload, validation, and templates.
Order approval in the B2B customer portal: Accurately reflecting roles, permissions, and approvals
This is how you manage order approvals, roles, and permissions in the B2B customer portal. Utilize workflows, budgets, order limits, RBAC, and checklists for manufacturers and wholesalers.
Invoices in the customer portal: Ease the workload of your internal team with B2B Self-Service
Provide invoices and delivery slips in the B2B customer portal. This helps manufacturers and wholesalers reduce document inquiries and ease the workload of the internal service team.
B2B Customer Portal: Features, Benefits, and Project Timeline
Discover what a B2B customer portal should offer. Includes 12 features, typical processes, project flow, effort, and a checklist specifically for manufacturers and wholesalers.
Shopware for B2B: Check These 12 Requirements
Evaluate Shopware for B2B based on 12 criteria: pricing, product range, roles, quick order, quotations, ERP integration, documentation, SEO, and operations.
B2B Customer Portal: These 12 Features Your Clients Will Expect in 2026
Discover the essential features a modern B2B customer portal must have to meet your business clients' expectations and secure a competitive edge.
AI-driven purchasing decisions are changing the visibility of online stores.
AI systems are increasingly influencing purchasing decisions. Learn why traditional SEO is no longer sufficient and how Shopware stores can maintain technical visibility.
Vacancy in the team? Interim E-Commerce department as a sales safety net
For quick and effective results: Interim e-commerce department as a revenue safety net. Stabilize, prioritize, deliver, hand over. Clear KPIs, solid governance, and regular release cadence.
AI agents in B2B: How manufacturers can effectively implement agents in 2026
Automate reorder, product search, status inquiries, and after-sales: How manufacturers can pragmatically begin with AI agents in 2026 – with clear guardrails, clean architecture, and measurable KPIs.
From login to delivery date: These are the essential features your B2B shop needs
What features will 2026 bring to B2B shops: login portal, customer-specific pricing, quick order, powerful search, PIM-supported data, configurator, approval-based quotes, punchout, and transparent delivery dates.
B2B Commerce 2026: The 10 Trends Manufacturers and Wholesalers Need to Know
What truly matters in 2026: customer portals, ERP-first data, pricing governance, live pricing, visible delivery capability, e-procurement, strong product data, responsive content, automation, and clear KPIs.
Why an external e-commerce department makes sense: 11 solid reasons for decision-makers
Focus on small and medium-sized enterprises. An external e-commerce department provides senior expertise, clear accountability, and measurable results. The 11 key reasons.
Customer portal instead of hotline: how self-service truly alleviates sales
Fewer tickets, more focus on sales. A digital customer portal with quick order, document archive, prices, and availability noticeably eases the burden on sales and service.
Digital Sales Strategy with Impact: Why the Customer Portal Becomes the New Control Center
Portal instead of Pitch. A digital customer portal lightens the sales team's load through self-service, creates data for cross-selling and upselling, and becomes the core of your digital sales strategy.
Configurators in B2B: From inquiry to price in under 60 seconds
Help B2B buyers close deals faster: A configurator delivers a reliable live price in under 60 seconds, supported by ERP, PIM, and clear rules.
Gartner Magic Quadrant 2025: What Shopware's Visionary Status Means for Your B2B Commerce
In 2025, Shopware is listed as a Visionary in the Gartner Magic Quadrant. What does this mean for manufacturers and wholesalers? Strengths, use cases, and a successful start with the right strategy.
Custom prices without chaos: Pricing governance for B2B shops
How to end price chaos: Clear pricing governance integrates ERP, shop, and sales with transparent rules, fewer approvals, stable margins, and higher conversion.
Digital Customer Portal in B2B: Why Now is the Right Time
Discover why a digital customer platform is now a B2B standard. Benefits, business impact, implementation, and change management – clearly explained.
Digital customer platform based on Shopware: Start quickly, scale without risk
Digital customer portal built on Shopware: Start as an information portal or full version. The digital customer platform combines self-service, service, and data – securely scalable.
B2B E-Commerce: Why Digital Sales are Now Key to Success
E-commerce is no longer an option in B2B; it's a survival strategy. Learn how to successfully scale your digital sales.
From Inquiry to Order: How Packaging Distributors Save 30% Time with Self-Service
Self-service in B2B reduces inquiries, speeds up orders, and saves up to 30% time. This allows packaging distributors to turn routine tasks into revenue without weakening personal sales.
Why a B2B online store is not an IT project – but a management priority
A B2B online shop is not just an IT project; it's a leadership responsibility: Why goals, incentives, and processes take precedence over tools – and how strategic development turns technology into revenue.
Digitizing B2B sales without losing the field sales team
Digitizing B2B sales without losing the personal touch: How customer portals, ERP/CRM, and strategic planning can streamline operations and boost revenue.
5 clear signs that now is the right time for B2B commerce
B2B buyers want self-service, competitors are investing, and the market is growing. Here are five clear signals that now is the right time for B2B commerce, along with straightforward next steps.
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